PACKAGING: Part Art, Part Science, All Challenge.
Packaging directly impacts revenues and costs, and therefore, profits;
yet, itself, is subject to competing, often conflicting demands from every other function within a company.
That’s why only a systems
approach can manage packaging.
It’s simple to state in theory, but difficult to put into practice. Whether a company has not
a single employee with a packaging-related title, or has its own packaging department, even a seemingly simple packaging issue can
have more twists than a pretzel factory.
Consequently, a consultant who provides objective, seasoned, innovative services can be a
valuable resource in deriving full strategic measure from packaging.
Sterling Anthony, Packaging Consultant
Don’t settle for repackaging™